No, it wasn't the marketing. It never stood a chance with this fanbase. They hated it the moment the announcement trailer dropped; people spread rumors about dial-a-combo and overheating guns with no basis; they complained about Dante's hair despite a rep pointing out that he had a splash of white and him saying there's a reason; they claimed Tameem put himself in the game despite looking nothing like the placeholder, it being completely unrealistic that two companies would sign off on it, and that Tim Phillips portrays Dante; and just generally people refused to accept that it was a game that was made differently, but not "bad". They did propose it as a game that was more welcoming to newcomers, but according to fans, that was an insult.