Different people have different ways of approaching selling art I guess. Mine has been mostly internet based and I get the feeling it's better because if you sell in someone else's gallery you can expect to have to give up 40-60% of the sale price to the gallery owner, and shops take 30-40% commission often as well. Whereas at least eBay, Etsy, eCrater, eBid etc. only take around 10-14% of the sale price off you. The ideal is for clients to come directly to me and not have to pay anyone anything except what I owe Paypal or the government for it. Which is beginning to happen more and more lately and I hope will eventually be how I make most or all of my living.
If I won the lottery I'd set my own place up and charge myself nothing. But that's prettty much a pipe dream right now.
Btw, I'm not sure if that guy actually managed to sell his fish-shaped Tintagel cards. The butterflies too. I'm pretty sure the butterflies sat in the window of the new 'gallery' (it was created by the owners of a big hotel here who are notorious for their bad artwork all over their hotel, some reviews from guests talk about how bad it is lol) which seems to be a side project for selling the same kind of artwork and I swear I haven't seen a single painting change in the window since they built it last year. These folks need to evaluate
why people part with money for a piece of art. Usually because they think it's beautiful, well-made, and because it has some emotional connection of some kind to the buyer himself or herself. I doubt fish-writing and glitter butterflies connect deeply with anyone except as a bit of a naff souvenir, and nobody wants to pay a lot for a naff souvenir...
But hey, as long as they're making me look good.
It's a dog-eat-dog world out there!