Personally, I'm not impressed by this at all. Some part of me wants to be but it really is becoming very basic and I'm just getting more disappointed the more I know about this story. I was hoping a story trailer would put some of my doubts and expectations to rest but what they are showing just confirms them. Simply put, NT may be very creative story- tellers but HS has been the only truly creative story they've made so far. Even though it's unfair to say that since they only made four games so far, it still holds since they are trying to build their reputation on their story- writing. While I assume that people will see DmC as the best story in the franchise, I shall see it as being no more creative than the others.
You see, it is bad enough that the anti- establishment message is practically in your face, they basically copy- pasted the themes from other stories and simply added the extra spice of the ultimate result of the tyranny being (you guessed it) a giant monster. I understand that they want to re- interpret the DMC's universe and I believe that this a very creative of way of doing so but I can't really appreciate that when it is done so blatantly that I don't really have time to contemplate on the theme and ultimately how it applies to my everyday life (which is the ultimate test for any story).
The other thing that's really devaluing the game is (and this might come as a surprise) Vergil. As much as I like it when family members unite for a common cause, I hate it when it is done in such a... stereotypical fashion. Before you pull out the "you can't say anything about it yet" card on me, a person can tell alot from trailers because in them are small cues about the story as a whole. While there is always the uncertainty factor of how the story might actually play out, you can pretty much give a good guess as to what the story might be about. You can also do the same for the characters.
So far, the story is taking the old "reuniting the brothers" route where long lost brothers would come together for a common goal. Generically, this can be done in alot of creative ways but the stereotypical is the way that DmC is seemingly approaching it. In these cases, the main hero would reunite with his long- not- seen brother, who is opposite of him in many characteristics, to stop a common enemy. Somewhere in the middle of this journey, the differences between the brothers would reach their peak and the two would fight, often to the death, but then regain their senses after being reminded of what's more important. DmC could very well go without this conflict but the rest of the scenario is definitely in there. What would make it interesting would be that Dante is betrayed by Vergil (which I'm betting on as a last string of hope) but there seems to be suggestions in the trailer that say otherwise (which I'm hoping are just mere distractions).
Other than that, Vergil himself is just a very unsurprising reveal. I assume it is because (1) that I've guessed early on that the Order's leader is Vergil and (2) Vergil was revealed in a very unspectacular way. There's not alot of mystery to him as a character and the trailer just simply revealed him without really giving him any value beyond what's apparent. He's Dante's brother, he is a leader of the organization, he doesn't like demons, and... that's it.
The only thing that's keeping me interested now is what twists will be in the story, if there are any. Truth be told, despite my impression of him, I'm sort of suspicious of Vergil. There are some things in the trailer that are awfully confusing. If Vergil's family were rich, why would the demons kill them when they were obviously benefitting from society and were probably a part of what was going on? If Vergil was raised in the same orphanage as Dante, why would his parents choose him without Dante? Plus Vergil's motive for this seems to save the world but his bio says that he's doing it for revenge, so which is his primary motive or is he simply trying to kill two birds with one stone? But Vergil's smart, so he should know that the Demons are the primary keepers of order in society and it would crumble without them so, while he's stopping the Demons from destroying the world, he's just simply preventing one evil for a lesser evil. Why? Wouldn't it be better for him to just simply change the system from the inside out? Why full- front rebellion? Why make an entire organization when he could just simply gain a high position in the system and change the rules? He's smart and rich, so he has the means. Really, it's these questions that are keeping interested in the story of the game, but I fear that NT would just disappoint me and make Vergil one of those characters who does things that conflicts with his characteristics.