The problem with certain PR is that oftentimes we end up knowing more ahead of the company's PR schedule, and they usually don't accommodate for the consumer's knowledge.
I remember when Duodecim was coming out, and there was the leak from TGS that Tifa was in the game, and we knew like...a month or so ahead of time. Literally the entire Dissidia community knew of Tifa's inclusion, but Square still played it like it was this big reveal. It was like knowing what you're getting for Christmas >_<
I think Rebellion is taking the place of the Force Edge, actually.
I'd rather know what I'm getting for Christmas than get some crap present from Santa.
You hear that, Santa?? I've been good! Bring me something nice this year. Like a body pillow with Julia Jones' picture on it.
It was either this or the lollipop photo...