It's not just Capcom. It's companies like Square-Enix as well. Lots. They are literally comparing themselves to the CoD amount for it to be considered a success.
Eh, Square Enix has a completely different problem: They don't know the meaning of the word "Budget". There is absolutely no reason why Tomb Raider's 3.6 million sales in 3 weeks, not counting digital sales; Hitman Absolution's 3.4 million in under 6 months, not counting digital sales; and Sleeping Dog's 1.75 million in 6 months
not counting any digital sales and having the hurdle of being a new IP shouldn't have made Square Enix a pretty penny. Oh but of course... Square Enix just had to spend the extra tens of millions on
building a brand new engine from scratch for Hitman. And then they just
had to spend all of those millions of dollars on the advertisement. Millions, and millions, and millions of dollars. And for Tomb Raider... rumored to have had a 100 million dollar marketing push.
ONE HUNDRED MILLION DOLLAR MARKETING PUSH! FOR THE GAME THAT EVERYONE ALREADY KNEW ABOUT! And Sleeping Dogs: 2 million+ sales for a New IP? Terrible! We were expecting
3 to 3.5 million sales from it!
Over 8.75 million sales in retail alone and well over 9 million with digital sales in less than 6 months and Square Enix still can't manage to stop bleeding money.
Oh, but of course we can't blame management! No. We have to blame
SE's entire western audience for not buying enough of their product.
*Sigh* Sorry for the rant. But that whole fiasco just blew my mind.