I like Social Media, and their positive effects, but there are losers in them that ruins them.. like the spoiled apples that fall off the tree.
I have a dream of building a successful business. Social Media does help bridge the gap between you and your first Million, and I feel I am worth more. I feel underappreciated, underutilized, and looked over... Like... my projects are growing, but you have to deal with losers who aren't going to spread the love, positivity, or say something nice.
Twitter is a great platform, but it doesn't encourage engagement and/or discovery. When it does it is only because you did an awesome 90 second video, and used hashtags. When users respond, they respond in a nasty way. They'll even do something to damage your brand for clout.
Facebook is good, but has a worse discovery issue. Search is very poor despite the site having a large database of posts, pages, profiles for you to search... like a search engine. The problem is this "search engine" isn't being used at it's best, so you're dealing with a very basic "search engine." You don't really connect with people on Facebook, honestly. It's more of a clout platform than Twitter. It's just you and your status update - people see them, but don't respond or interact. I honestly don't see engagement on Facebook. Brand pages is the best part of the site. I think that's where Facebook shines on the platform, because that's where they focus their attention on, IMHO.
Reddit is the worst Social Network or community I have ever used. It's not just the UI, it's the people, and that includes the subreddit mods and admins. I feel sorry for the co-founders of the company. Because they have the worst humans. The downvote feature only gives those losers, a weapon against new users. It's a hivemind, and so even if you uploaded a nice Triple Kill, there will still be morons who like to degrade your videos. So your videos are suppressed, and pushed down. That's why I don't like the downvote feature in Reddit. I know what it was designed for... but people on the platform are using it for nefarious purposes. The users want Reddit to be the second coming of 4chan. I do like what the team has done, when it comes to the innovations, and tech behind it all... The problem is the market. I say the same for Facebook (the technology of it all).
YouTube is a great platform. The issue is documented many times on the site itself - they are suppressing videos left and right as we speak. But it's a platform that you can easily get discovered. I love YouTube, but the company itself wants the platform to become a more commercial platform (TV).