Believe it or not EA have been improving year after year & yeah some of their choices have sucked & they have made some really poor mistakes lately but many companies have & that is how you learn. However EA have also ploughed millions into new franchises/IP's & developers to get them started in the industry & helped get games published that might never have seen the light of day without their backing. Yes EA have also been a money grabbing corporation but at the same time they are one of the biggest in the industry & without that money grabbing they would have disappeared by now. I dont agree with some of their policies & there are times I have shook my fist in anger at them (closing Westwood Studios!) however they have also helped bring some great titles into the industry. They cut down the amount of franchises they were releasing & tried to stick to quality instead. They have accepted their mistakes & them winning this award 2 years running will hurt them maybe not financially but their pride will be dented because they represent the industry & dont enjoy all the hate they get. Hopefully the DRM aspect has made them & others start to rethink the strategy behind it.