I think shooter games should stand unique than each other to stay competitive with unique gameplay features. For instance, BioShock games and Fallout games. Both uses first person view, but with different gameplay style, atmosphere, etc. Too many past shooter games that fail to stand competitive against others.
Snowdrop engine is amazing. I hope more upcoming Ubisoft games will use it for their third person shooter games. I think The Division is a good enough reason for me to buy a PS4 end of this year, hopefully, if there is not much PS4 exclusives coming out this year.