Sony Invite Microsoft To Join Blu Ray

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Dark Drakan

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The Sony Pictures executive Don Eklund has said that he would love for Microsoft to join up with Blu Ray idea.

Don Eklund said:
We would love to have Toshiba and Microsoft on board. Toshiba can't keep dropping prices much more. It maybe a strategy for fighting a format war, but for us it has to be profitable.

He also made comments about HD/Blu Ray DVD's being overshadowed by movie download numbers:

Don Eklund said:
People aren't interested in downloading videos at the moment. The internet is a good way of delivering music but not video. Blu-ray has a good 8 to 10 years before the internet catches up.

Read Whole Article Here:

Sony invites MS to join the Blu-ray party - CVG.com
 
Good move from Sony. Looks like they are trying to sound nice to their "rivals" perhaps this move - if accepted will have really good results in both companies.
 
Tony_Redgrave;50638 said:
Good move from Sony. Looks like they are trying to sound nice to their "rivals" perhaps this move - if accepted will have really good results in both companies.

Its a marketing strategy they are using to get more big companies onboard with Blu Ray after a couple dropped it.