Dr. Pepper 10: Is this really okay>! >.>

[BLACKSWIPE]

Whelp. I've never really had cable so I've been blocked from this garbage and such. I rely on Hulu and Netflix, so adds never really seem to reach me unless I go out of my way to find them. But this add showed up on the front page of my Xbox Live when I logged in to play a little Halo 4.

On facebook the probably have the single most offensive page I've ever seen. First off, if you have your gender set as a woman then you are locked the **** out. The games have you shooting things that women enjoy, and this if you lose:

Are they trying to alienate and discriminate against half of the general population of the world? And then it goes on to make fun of and ridicule people who like thrush pillows, cats and scented candles. What was that M.D that you earned again, Dr. pepper?

 

[darkslayer13]

the general idea is that men wouldn't want to drink diet soda but don't want to get fat so they made a low calorie soda so they could pretend it is a significantly different concept that is somehow more masculine then just drinking a diet soda. there is really no point in paying attention to it. i doubt that they really wanted to offend anybody they just didn't think. if you are worried about it than complain to them and it will go away eventually, they will probably even apologize and someone might even get fired.

 

[Vergil's Waifu]

Also:
Yorkie: a man's bar of chocolate
McCoy's: Man Crisps

It doesn't bother me... it's got to be one for the feminists

 

[Meg]

Bleh, bad marketing team is bad. This started about a year ago. I understand what they were going for, but they failed miserably. I don't know anyone who really takes the campaign seriously. I severely doubt it's meant to. Still stupid.

It doesn't bother me... it's got to be one for the feminists

You've no idea. :shifty:

 

[Loopy]

Meh...It's like that stupid HP sauce advert where it was saying about how only men used it, and how only men ate bacon and watched football. It's degrading to men to say that's all they can do.

If anything, these sort of adverts are insulting to men. Stereotyping them as idiots, beer drinking morons, incapable of anything unless an advert tells them it's what 'real men' do or eat. It's like men have lost their identity and are reduced to what adverts tell them to be.
Even those men's aftershave adverts are basically saying 'use this and women will like you'. Like it's implying everything a man does is to get a woman. How about a man does things because he feels like it?

If adverts aren't making women feel bad about their image and bodies, now they start on men, telling them to be 'manly' and loafish>_<

As for Yorkie chocolate, I eat it...and I have a Yorkie mug in blue with a 'no women allowed' sign on it- I'm a woman
Regardless, women will buy products like this DrPepper even if this ad campaign is for men. This is just a desperate attempt to get men to buy.

Got some interesting comments on the advert here:
http://theweek.com/article/index/220181/dr-peppers-not-for-women-ad-campaign-sexist

 

[V]

Lol.

 

[BLACKSWIPE]

I think this is more stupid then being offensive, but I just had to bring it to this community to hear all of your opinions.

 

[V]

It's obvious that it's self-satirizing, using words like "manliest tab", and "definitely not for women" - but the lockout is a derp too far.

 

[darkslayer13]

thinking about the thought process behind this i noticed something that has left me very confused. the stereotypical definition of a "man" is heterosexual human male of low intelligence. so, how exactly does "heterosexual human male" connect to "avoid women". that seems really contradictory, is there anyone here that understands this enough to explain it to me.

 

[Loopy]

thinking about the thought process behind this i noticed something that has left me very confused. the stereotypical definition of a "man" is heterosexual human male of low intelligence. so, how exactly does "heterosexual human male" connect to "avoid women". that seems really contradictory, is there anyone here that understands this enough to explain it to me.

It's more of a case of heterosexual men must not do things that women like. Diet soda is usually a product thought to be bought by mostly women, so this advert is saying it's not just women who should buy this diet drink, but men also should buy because this drink is 'not for women'.

Got to say from comments I'm reading on other sites, there are a lot of women now saying they will not buy any Pepper products...so they've just loast a lot of their key demographic by doing this advert. And they probably won't gain many new male buyers either. They've screwed themselves over with this one:troll:

 

[LordOfDarkness]

You know I hardly ever buy Dr.Pepper. And now, I'm simply not going to anyway.

You've just made a stupid advert that's probably going to lose you sales. What's the worst that can happen?...

 

[Loopy]

All this talk of adverts being degrading to women is making me think of those GoDaddy adverts too. >_< Even the name GoDaddy is creepy to me. Like a pimp name or porno.

Sure it's got women in it, but I find this insulting to men and women. So smart men are all ugly geeks? And ugly geeks would never get a hot girl?
Oh, but by using GoDaddy you ugly geeks will get hot laides.

And hot ladies are stupid? Well according to this ad they are...and only good for looking hot for men's enjoyment.>_<

It's insulting to men to think that images of hot/ fake women will make them buy the product. Like men are only sex mad animals who pay attention to adverts only if it has tits in. And insulting to women because hot women can't be smart- only objects for men to feel up and fantasize about.

 

[V]

It's more of a case of heterosexual men must not do things that women like. Diet soda is usually a product thought to be bought by mostly women, so this advert is saying it's not just women who should buy this diet drink, but men also should buy because this drink is 'not for women'.

Got to say from comments I'm reading on other sites, there are a lot of women now saying they will not buy any Pepper products...so they've just loast a lot of their key demographic by doing this advert. And they probably won't gain many new male buyers either. They've screwed themselves over with this one:troll:

They should have satirized it if they absolutely had to by bringing out a silver-colored can or something with "FOR MEN" on it, which is just as stupid but doesn't discriminate as sharply or literally exclude people with 'female' as their stated gender. Remember when facial skincare products weren't really 'for men', but they started bringing them out and stuck "for men" somewhere on them and they just became accepted and bought by guys? And it didn't annoy anyone else in the process...?

This seems like it was made in the hope its total controversy would get people buying it but I don't think it works that way, especially with a drink that has no previous 'image' associated with guys drinking it, and used to claim it was "so misunderstood", haha. This is a badly thought-out campaign. . .

 

[Loopy]

They should have satirized it if they absolutely had to by bringing out a silver-colored can or something with "FOR MEN" on it, which is just as stupid but doesn't discriminate as sharply or literally exclude people with 'female' as their stated gender. Remember when facial skincare products weren't really 'for men', but they started bringing them out and stuck "for men" somewhere on them and they just became accepted and bought by guys? And it didn't annoy anyone else in the process...?
Yep, I remember a brand of men's face cream called 'face fuel'. Companies are just trying to get monye from both genders now, and doing anything to get that; even if the marketing and adverts are stereotyping and offending people.
There's also nailpolish for men called 'man glaze'. That just sounds plain weird to me.
This seems like it was made in the hope its controversy would get people buying it but I don't think it works that way, especially with a drink that has no previous 'image' associated with guys drinking it, and used to claim it was "so misunderstood", haha.

Pretty much, but from the comments I've seen, women are now refusing to buy any of their products, and I doubt men care about buying even with these adverts.